webinar 12 Mar 2025, 12:30 UTC Upcoming

The Heart of the Deal: The Psychology of M&A Success

This 60-minute webinar delves into the hidden psychological factors that shape M&A outcomes. Explore how emotions, perceptions, and relationships drive decision-making and negotiations, with actionable strategies to enhance your approach to deal-making.

Trust may not always take centre stage in mergers and acquisitions, but its impact on outcomes is undeniable. This webinar examines the critical psychological dynamics that influence M&A success, focusing on how emotions, perceptions, and relationships shape high-stakes decision-making.

In this exclusive webinar, explore how Herbert Smith Freehills (HSF), in partnership with Positive Group, is delving into the intersection of psychology, behavioural science, and M&A to uncover deeper insights into negotiations and leadership in high-pressure scenarios.

From managing emotional dynamics to separating facts from beliefs, the panel will explore how psychological insights enhance judgment, strengthen relationships, optimise negotiations, and reduce risk. Attendees will gain actionable strategies to leverage trust and emotional intelligence for better outcomes at every stage of the deal-making process.

The Contributors

Dr Brian Marien

Co-Founder

Brian started in medicine and then became fascinated by health, cognitive and behavioural psychology. He worked as a specialist in the Academic Department of Psychological Medicine at St. Bartholomew’s Hospital, before co-founding Positive.

James Palmer

Former Chair and Senior Partner of Herbert Smith Freehills

Ian Hart

Chairman, UK Investment Banking at UBS

Dr Sinéad Devine-French

Chief Science Officer

Sinead loves empowering people to think, feel and be at their best. She’s a chartered psychologist, with a wealth of experience across private, statutory and educational sectors. She has a strong interest in cognitive and behavioural approaches for sustainable change.

Sorry, your browser is too old to support our website

Some things get better with age, but not browsers. Using an old browser can leave you and your data at risk as well as prevent you from experiencing the best of the modern web. To use our website, we'd recommend switching to one of the following: